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Giorgio Mallone: ​​from vandalism to high fashion catwalks

Giorgio Mallone, the Creative Director of Family First, has had an incredible journey from being a graffiti artist and a nightlife enthusiast to one of the most interesting and promising creative directors on the Italian fashion scene. For him, fashion is more than just a way to dress up; it’s a medium to convey messages, a vehicle of values, and a disseminator of principles. 

He believes that dressing up is a way to connect with people and open up to the world.

Last June, Family First made its debut during Milan Fashion Week in the official fashion show calendar of Camera Moda. The brand was highly acclaimed and also confirmed during the last January fashion week. Giorgio’s creative vision and unique approach to fashion have propelled the brand to the forefront of the industry. Family First is now endorsed by celebrities such as Snoop Dog, Rick Ross, Thiago Silva, and Sfera Ebbasta and is located in some of the best luxury stores around the world.

Giorgio also collaborates with various international brands, including Iceberg, Warner Bros, Pulze, Diplomatico Rum, Ebay, and Samsung. His creative work draws from his previous experiences in graffiti art and the world of nightlife. He has merged these two seemingly different worlds with the same passion and dedication, resulting in a unique and highly sought-after aesthetic.

For Giorgio, the most important project for the future is about responsibility and sustainability. He aims to make Family First a more sustainable brand that considers its impact on the environment and society.

This project reflects his belief that fashion should not only be beautiful but also ethical and responsible.

Giorgio’s passion and dedication to his craft have earned him a reputation as one of the most interesting creative directors in the Italian fashion scene. With his unique approach to fashion, he has come a long way from his early days as a graffiti artist. Today, he stands as a testament to the transformative power of fashion and the limitless possibilities it presents. 

As Giorgio continues to make his mark in the fashion industry, we can’t wait to see what he has in store for the future.

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